Marcelo Burlon - logo pool slider - black

Marcelo Burlon - Logo Snake Slider - Multi

Marcelo Burlon Mens Logo Snake Slider in Multi. Shop Mens Marcelo Burlon Sandal collection in the UK at Choice.

Marcelo Burlon - Blue Wing Slim Sit Denim Jean - Denim

Marcelo Burlon Mens Blue Wing Slim Sit Denim Jean in Denim. Shop Mens Marcelo Burlon Jeans collection in the UK at Choice.

Marcelo Burlon x Kappa - Lightwash Denim Jacket - Lightwash

Marcelo Burlon x Kappa Mens Lightwash Denim Jacket in Lightwash. Shop Mens Marcelo Burlon x Kappa Jacket collection in the UK at Choice.

Alpha Industries - Space Shuttle Hoodie - Grey

Alpha Industries - 2 Tone Nylon Coach Jacket - Navy

Alpha Industries present this staple of smart men's outerwear. Perfect for warm-weather endeavours, this lightweight nylon jacket packs functionality with a drawstring adjustable waist and zip-closure pocket to the sleeve, while branding to the chest and arm ensures that your style credentials are always in check.

Alpha Industries - 2 Tone Nylon Coach Jacket - Olive

The original lightweight nylon jacket, Alpha Industries puts their iconic functional spin on an outerwear staple. Featured here in olive, this piece features a smart fold-down collar, a flight-grade nylon mesh outer, a drawstring adjustable waistband and a side sleeve pocket with iconic red ribbon branding.

Alpha Industries - Iridium Lightweight MA-1 Bomber Jacket - Blue

Alpha Industries’ iridium nylon mesh outer provides a vibrant iridescent finish that appears reactive to different angles of light. Paired with the lightweight profile of the jacket, achieved by removing excess synthetic fill, this piece is the ideal addition to any summer streetwear ensemble.

Alpha Industries - Iridium Lightweight MA-1 Bomber Jacket - Olive

A lightweight replacement to the usual all-weather flight-grade nylon mesh outer, this piece features Alpha Industries’ iridium nylon shell that gives an iridescent gloss finish which changes shade according to light. Additionally, all excess fill is removed to enable a profile that is thin and lightweight, perfect for summer evenings warm-weather layering.

Alpha Industries - Iridium Lightweight MA-1 Bomber Jacket - Burgundy

With all the style of the iconic bomber but without the additional padding, this lightweight jacket by Alpha Industries is a worthy investment in any warm-weather wardrobe. Featured here with a new ‘iridium’ nylon mesh finish which gives a metallic look, the piece boasts tonal trim to the collar, hem and cuffs, a zip-closure sleeve pocket and iconic ‘remove before flight’ red ribbon to the pocket zipper.

Alpha Industries - 2 Tone Nylon MA-1 Bomber Jacket - Grey

Bringing a historically functional jacket into modern-day fashion, the Alpha Industries MA-1 bomber is the perfect all-weather light jacket, combining a low-weight profile with ample insulation and comfortable knitted trim, make this piece a staple of your outerwear selection.

Alpha Industries - 2 Tone Nylon MA-1 Bomber Jacket - Olive

Alpha Industries’ functionality forward clothing has cemented itself as a streetwear essential, with classic designs meticulously constructed to military specification and priced in a range that is difficult to overlook. This olive jacket is the quintessential original, with the iconic orange liner originally intended to aid crashed pilots in signalling for help, tonal knitted trim to the collar, cuffs and hem, a fully functional sleeve pocket and two front pockets with snap closures.

Alpha Industries - 2 Tone Nylon MA-1 Bomber Jacket - Burgundy

Putting a contemporary spin on to their iconic bomber jackets, Alpha Industries have made these pieces of historic militarised Americana more accessible to the fashion conscious gent by widening their range of colours and designs. This burgundy incarnation features all the style credentials you’d expect from Alpha Industries, with the side sleeve pocket with iconic red ribbon attachment, tonal chunky knit trim to the collar, hem and cuffs and two front pockets with snap button closures, all at a price point to rival any of its adversaries.

Alpha Industries - Cotton Twill Crew Short - Navy

Managing to seamlessly combine rugged military functionality with contemporary streetwear aesthetics, these cotton twill cargo shorts from Alpha Industries will give your summer ensembles some utilitarian edge. Featured here in an understated navy, these six-pocket shorts feature two leg pouch pockets, Alpha Industries branding to the left leg, iconic ‘remove before flight’ red ribbon appliqué to the leg hem and is crafted using 100% cotton.

Alpha Industries - Nasa Reflective Crew Sweat - Black

Building on the brand’s classic functional crew neck sweat, this new incarnation brings modern vinyl printing technology to iconic tactical design by Alpha Industries. Featured here in black, this piece is crafted using 100% cotton, with chunky ribbed knit to the hem, collar and cuffs, a sleeve pocket with a zip closure, 3M reflective NASA branding to the chest with iconic insignia patch appliqué and ‘remove before flight’ ribbon attachment to sleeve zipper pull.

Alpha Industries - Nasa Reflective Crew Sweat - Navy

Underpinned by the Alpha Industries' superb quality and functional design, the classic crew neck sweat gets a style update with the addition of bold graphics and modern materials. This logo-centric sweater features a large text NASA logo print to the chest in 3M reflective vinyl, ensuring your looks are noticed night and day, NASA insignia appliqué to the chest, a fully functional sleeve pocket with iconic red ribbon and Alpha Industries branding to the hem.

Alpha Industries - Space Shuttle T-Shirt - Navy

Long-time government collaborators Alpha Industries transcend their usual utilitarian style to provide this iconic NASA tee. Featuring the NASA insignia logo appliqué to the chest, American flag motif patch to the sleeve, large space shuttle vinyl graphic to the rear and an Alpha Industries logo patch, this tee will bring some all-American style to your off-duty wardrobe.

Alpha Industries - Nasa Reflective T-Shirt - Navy

Long-time government contractors Alpha Industries have transcended their humble roots to be able to provide the amazing NASA collection to a civilian audience. Featured here in navy, this tee features large reflective NASA branding to the chest, a NASA insignia logo patch, Alpha Industries branding to the sleeve hem and slim fitting tailoring.

Off-White - Monalisa Print T-Shirt - Black

Virgil Abloh’s Off-White stays true to its design mantra of ‘Defining the grey area between black and white’ with the new Mona Lisa tee. Arguably their most sought-after collection to date, the ‘Temperature’ collection has been revered for its bold branding and inimitable use of printing and graphics.

Off-White - Monalisa Print T-Shirt - White

Off-White stays true to their pedigree of innovative premium-quality streetwear with this tee from its ‘Temperature’ collection. Constructed using the finest cotton and emblazoned with Da Vinci’s infamous ‘Mona Lisa’ masterpiece, this piece marries Virgil Abloh’s contemporary design with a classic renaissance standard to produce this truly essential off-duty tee.

Off-White x Champion - Crew T-Shirt - Red

With the design input from two world-renowned fashion powerhouses Champion and Off-White, this tee is guaranteed to be an instant classic. Featuring Champion’s signature minimalist logo appliqué alongside Off-White’s bold graphics, this piece is a new standard in collaborative off-duty fashion.

Off-White - Patched Varsity Jacket - Blue

Classic collegiate styling and bold embroidery combine to produce this timeless varsity jacket from Off-White. Punctuated with the quintessential hallmarks of any luxury jacket, Virgil Abloh turns his unique style to this piece with vibrant appliqué detailing throughout, bold embroidery to the rear and striped ribbed knit cuffs, collar and hem.

Off-White - Plaid Blue Check Shirt - Blue

Continuing to ‘Define the grey area between black and white’, Virgil Ablohs modern take on the flannel shirt is anything but greyscale. The vibrant blue tartan pattern throughout is punctuated by Off-White's signature cross to the rear in crisp white, with a curved hem and a longline oversized fit.

Off-White - Firetape Back Shirt - Black

Virgil Abloh successfully combines refined tailoring with his trademark vibrancy in this universally smart-casual shirt. The shirt features all the hallmarks of a classic smart shirt; button closures to the front and cuffs, two front pockets and a classic collar, while maintaining Off-White’s casual flair with a longline fit, curved hem and iconic cross logo to the rear with yellow ‘Fire Line’ graphics.

Off-White - Deconstructed Check Shirt - Blue

Featuring zip and button closures at the front, removable zip collar and removable cuffs, Off-White have ensured this shirt conforms to its ‘deconstructed’ namesake. Fully customisable to suit any style, constructed using a premium cotton-mix material to ensure comfort and featuring a tartan pattern interspersed with Off-White branding, this eye-catching shirt provides unparalleled functionality while maintaining the brand’s iconic styling.

Off-White - Spray Pool Slider - Black & White

Off-White’s unapologetically vibrant branding pair perfectly with these otherwise understated pool sliders. Featuring the signature crossed arrows logo to the heel, leather-grain pattern to the footbed, iconic diagonal stripes and intentionally mislabeled right & left feet, make these sliders a staple of your holiday wardrobe.

Off-White - Canvas Carryover Trainer - White

Featuring all the hallmarks you’d expect from any Off-White piece, these trainers do not disappoint when it comes to style, function or quality. Using the finest cotton and boasting suede trim to the eyestays and toe, comfort and durability are never an issue, while its chunky ridged sole provides all the necessary traction for any environment.

Off-White - 5 Pocket Zip Slim Fit Jean - Black

Off-White once again marry functionality and form with this new piece from their spring/summer 2018 collection. Equipped with an arsenal of 5 pockets, vents to the knees with zip closures to ensure comfort, removable rope waist adjustment through belt-loops and a slim fit, this jean provides unrivalled functionality, while the red embroidered branding to the front, Off-White branded flag to the rear waistline and oversized ring fly zipper-pull provide the jean with all of the brand’s unmistakeable hallmarks.

Kent & Curwen - Stokes 3 Lions Patch Long Sleeve Rugby Polo - Navy

Kent & Curwen Mens Stokes 3 Lions Patch Long Sleeve Rugby Polo in Navy. Shop Mens Kent & Curwen Top collection in the UK at Choice.

Kent & Curwen - Stokes 3 Lions Patch Long Sleeve Rugby Polo - Burgundy

Kent & Curwen Mens Stokes 3 Lions Patch Long Sleeve Rugby Polo in Burgundy. Shop Mens Kent & Curwen Top collection in the UK at Choice.

Kent & Curwen - Contrast Small Embroidered Rose T-Shirt - White

Kent & Curwen Mens Contrast Small Embroidered Rose T-Shirt in White. Shop Mens Kent & Curwen T-Shirt collection in the UK at Choice.

Kent & Curwen - Contrast Small Embroidered Rose T-Shirt - Green

Kent & Curwen Mens Contrast Small Embroidered Rose T-Shirt in Green. Shop Mens Kent & Curwen T-Shirt collection in the UK at Choice.

Kent & Curwen - Contrast Small Embroidered Rose T-Shirt - Burgundy

Kent & Curwen Mens Contrast Small Embroidered Rose T-Shirt in Burgundy. Shop Mens Kent & Curwen T-Shirt collection in the UK at Choice.

Kent & Curwen - Raw Edge Collar Rose Long Sleeve Rugby Polo - Beige

Kent & Curwen Mens Raw Edge Collar Rose Long Sleeve Rugby Polo in Beige. Shop Mens Kent & Curwen Top collection in the UK at Choice.

Kent & Curwen - Rose 1926 Patch Crew T-Shirt - Green

Kent & Curwen Mens Rose 1926 Patch Crew T-Shirt in Green. Shop Mens Kent & Curwen T-Shirt collection in the UK at Choice.

Kent & Curwen - Rose 1926 Patch Crew T-Shirt - Navy

Kent & Curwen Mens Rose 1926 Patch Crew T-Shirt in Navy. Shop Mens Kent & Curwen T-Shirt collection in the UK at Choice.

Kent & Curwen - Rose 1926 Patch Crew T-Shirt - Grey

Kent & Curwen Mens Rose 1926 Patch Crew T-Shirt in Grey. Shop Mens Kent & Curwen T-Shirt collection in the UK at Choice.

Kent & Curwen - Gridlan Patch Block Stripe Long Sleeve Rugby Polo - Violet

Kent & Curwen Mens Gridlan Patch Block Stripe Long Sleeve Rugby Polo in Violet. Shop Mens Kent & Curwen Top collection in the UK at Choice.

Kent & Curwen - Gridlan Patch Block Stripe T-Shirt - Violet

Kent & Curwen Mens Gridlan Patch Block Stripe T-Shirt in Violet. Shop Mens Kent & Curwen T-Shirt collection in the UK at Choice.

Kent & Curwen - Kendall Henley Rose Patch Long Sleeve Top - Green

Kent & Curwen Mens Kendall Henley Rose Patch Long Sleeve Top in Green. Shop Mens Kent & Curwen Top collection in the UK at Choice.

Kent & Curwen - Boyville 2 Tone Patch Crew Sweat - Grey

Kent & Curwen Mens Boyville 2 Tone Patch Crew Sweat in Grey. Shop Mens Kent & Curwen Sweatshirt collection in the UK at Choice.