Lands End - Lands' end toddler girls' gathered waist jersey dress - 18 - 24 months

Lands' End Little Girls' Short Sleeve Graphic Rash Vest - 4 years

It's not easy keeping kids protected from the sun, which is why our rash vests are so cool. Lightweight and easy to wear they're the ultimate back-up to sunscreen, with a UPF 50 rating (the highest possible) that lasts the life of the garment, through lots of washing and exposure to sun and chlorine.

Lands' End Toddler Short Sleeve Graphic Rash Vest - 18 - 24 months

It's not easy keeping kids protected from the sun, which is why our rash vests are so cool. Lightweight and easy to wear they're the ultimate back-up to sunscreen, with a UPF 50 rating (the highest possible) that lasts the life of the garment, through lots of washing and exposure to sun and chlorine.

Lands' End Girls' Sparkle Tights - XS

The perfect finishing touch to her party outfit, just add some sparkly shoes to complete the look.

Lands' End Kids' Packable Waterproof Trousers - 8-9 years

Lands' End Toddler Girls' Jersey Skort - 2 - 3 years

So what is a skort? It's a clever combination of girly skirt with hidden shorts underneath so she can cartwheel with confidence.

Lands' End Toddler Girls' Jersey Skort - 18 - 24 months

So what is a skort? It's a clever combination of girly skirt with hidden shorts underneath so she can cartwheel with confidence.

Lands' End Girls' Ruffle Front Knit Dress - 8-9 years

This cotton rich girls' jersey dress is versatile, stretchy and easy-to-wear. Easy on and off over the head, with no fiddly zips or buttons to worry about.

Lands' End Girls' Ruffle Front Knit Dress - 10-12 years

This cotton rich girls' jersey dress is versatile, stretchy and easy-to-wear. Easy on and off over the head, with no fiddly zips or buttons to worry about.

Lands' End Boys' Patterned Bow Tie

Every once in a while, little guys need a tie. Suitably dapper in cool prints (hands off, dads!

Lands' End Boys' D-ring Webbing Belt - S

Simply put, this is one tough-built boys' belt, made from durable acrylic webbing. D-ring buckle is easy to fasten - the perfect addition to jeans, cords and cargos.

Lands' End Girls' Plain Fleece Dressing Gown - 4 years

Lands' End Girls' Plain Fleece Dressing Gown - 8-9 years

Lands' End Girls' Plain Fleece Dressing Gown - 5-6 years

Lands' End Girls' Long Sleeve Jersey T-shirt - 8-9 years

No little girls' wardrobe is complete without a cute tee or two. Perfect for pairing with skirts or skinny jeans, these soft yet substantial long sleeve jersey T-shirts will form the basis of countless outfits (even if you don't ALWAYS agree with her choice of clashing patterns for top and bottom!

Lands' End Girls' Waterproof Squall Gloves - S

Lands' End Girls' Waterproof Squall Gloves - M

Lands' End Little Girls' 5 Pocket Bootcut Jean - 4 years

Now in new, fun washes and a bit more flare! But of course, they're still just as well-made as you'd expect from us - in a durable, comfy cotton blend with a little stretch.

Lands' End Little Girls' 5 Pocket Bootcut Jean - 4-5 years

Now in new, fun washes and a bit more flare! But of course, they're still just as well-made as you'd expect from us - in a durable, comfy cotton blend with a little stretch.

Lands' End Girls' Striped Sweatshirt - 8-9 years

Who says sweatshirts can only be functional? This lightweight top is perfect for keeping breezes at bay - but looks perfectly cute too, thanks to the pretty stripe pattern.

Lands' End Boys' Half-zip Fleece Top - 8-9 years

When it comes to boys' jumpers, lighter is better (well, weighed down is slowed down, after all!).

Lands' End Boys' Half-zip Fleece Top - 10-11 years

When it comes to boys' jumpers, lighter is better (well, weighed down is slowed down, after all!).

Lands' End Boys' Half-zip Fleece Top - 12-13 years

When it comes to boys' jumpers, lighter is better (well, weighed down is slowed down, after all!).

Lands' End Girls' Cotton Blend T-shirt - 8-9 years

You know that spring is in the air when you see the first fresh crop of brightly coloured t-shirts. Made from a smooth cotton blend (with a healthy dose of elastane for ease of movement), this wardrobe winner will be the foundation of countless outfits over the coming months.

Lands' End Girls' Cotton Blend T-shirt - 10-12 years

You know that spring is in the air when you see the first fresh crop of brightly coloured t-shirts. Made from a smooth cotton blend (with a healthy dose of elastane for ease of movement), this wardrobe winner will be the foundation of countless outfits over the coming months.

Lands' End Girls' Cotton Blend T-shirt - 12-13 years

You know that spring is in the air when you see the first fresh crop of brightly coloured t-shirts. Made from a smooth cotton blend (with a healthy dose of elastane for ease of movement), this wardrobe winner will be the foundation of countless outfits over the coming months.

Lands' End Little Girls' Smart Swim Strappy Swimsuit - 4 years

A cute little swimsuit with colourful contrast straps. Made from a quick-drying, fade-resistant fabric blend that offers UPF50 protection and a full lining that keeps her covered (features that mum will love) - in a choice of colours she'll adore.

Lands' End Girls' Microfibre Tights - XS

Our Microfibre Tights are silky soft, plus they have a generous amount of Lycra elastane for greater shape retention and less pilling. So they'll keep looking good wash after wash, and she can say "so long" to baggy knees and saggy bottoms.

Lands' End Girls' Microfibre Tights - S

Our Microfibre Tights are silky soft, plus they have a generous amount of Lycra elastane for greater shape retention and less pilling. So they'll keep looking good wash after wash, and she can say "so long" to baggy knees and saggy bottoms.

Lands' End Girls' Microfibre Tights - M

Our Microfibre Tights are silky soft, plus they have a generous amount of Lycra elastane for greater shape retention and less pilling. So they'll keep looking good wash after wash, and she can say "so long" to baggy knees and saggy bottoms.

Lands' End Boys' Cadet Chino Shorts - 8-9 years

These boys' chino shorts are built for durability with a clean, simple design he can wear anywhere. They'll team with a T-shirt for playtime, or brush up with a 'proper' shirt for parties.

Lands' End Little Boys' Cadet Chino Shorts - 4 years

These chino shorts are built for durability with a clean, simple design he can wear anywhere. They'll team with a T-shirt for playtime, or brush up with a 'proper' shirt for parties.

Lands' End Girls' One Shoulder Tankini Set - 7-8 years

We designed this tankini with the fun details she loves, and the coverage you love. Pretty scallop detailing to the front, plus one wide and one thin strap (non-adjustable) give this tankini the edge.

Lands' End Boys' Shark Print Swim Shorts - 8-9 years

Swim shorts made to be as comfortable as a summer day is long. Lightweight fabric dries in a flash, and has UPF 50 built in for added UV protection - ready for every second of fun in the sun!

Lands' End Little Girls' Smart Swim Tankini Top - 4 years

Our Smart Swim collection is just that: hard-working, great value swimwear that plays as hard as they do. Made from a quick-drying, fade-resistant fabric blend that offers UPF50 protection and a full lining that keeps them covered (features parents will love).

Lands' End Boys' Softshell Jacket - 8-9 years

This jacket's innovative stretch fleece fabric feels soft and cosy but it's also highly effective at blocking out the wind and keeping rain at bay too.

Lands' End Boys' Softshell Jacket - 10-11 years

This jacket's innovative stretch fleece fabric feels soft and cosy but it's also highly effective at blocking out the wind and keeping rain at bay too.

Lands' End Girls' Patterned Leggings - 8-9 years

Pretty patterns makes these leggings as adorable as they are comfortable. A generous amount of stretch keeps them in shape wash after wash.

Lands' End Little Girls' Plain Vest Top - 4 years

Styles don't get much simpler than this! This cute little vest top is perfect for pairing with skirts and shorts and will keep her cool all summer long.

Lands' End Little Girls' Plain Vest Top - 5-6 years

Styles don't get much simpler than this! This cute little vest top is perfect for pairing with skirts and shorts and will keep her cool all summer long.

Lands' End Girls' Fleece Half-zip Pullover - 8-9 years

If she has one fleece for the cooler months, it should be this soft pullover. In our lightest 100-weight fleece fabric, it's hefty enough to keep her covered on crisp autumn days.